May - Monthly Business Development To Do List
WHAT SORT OF POSTS SHOULD BE GOING OUT ON SOCIAL MEDIA THIS MONTH;
Autumn/Winter menu items
Highlighting heated or protected outdoor seating areas
Cold weather beverages - what drinks is your venue serving that will your guests up? Think Stouts, whiskeys and mulled wines.
And always keep a constant flow of your people and product!
Events & Dates
WHAT FOOD RELATED EVENTS DO YOU NEED TO APPLY FOR THIS MONTH;
The Good Food & Wine Show
Melbourne, 31 May – 2 June
Sydney, 21 – 23 June
PUBLIC HOLIDAYS / NOTABLE DATES
Mothers Day - 12th May
Queens Birthday - 10th June
LARGE EVENTS THAT AFFECT YOUR CITY
Melbourne - Good Beer Week (Friday May 10th 2019 - Sunday May 19th 2019)
Sydney - Vivid Sydney 2019 (24th May - 15th June 2019)
WHAT’S IN SEASON
Apples, Lemons, Olives, Rhubarb, Chestnuts, Asian Greens, Beetroot, Broccoli, Cauliflower, Leeks, Pumpkins, Silver Beet
LOCAL SUPPLIER HIGHLIGHT
NAME: Sher Wagyu
FOUNDER: Nick & Vicki Sher
OFFERING: Fullblood & Crossbred Australian Wagyu beef
ABOUT: Produced by the Sher family since 1991, Sher Wagyu cattle is grass-fed then grain-fed for 400+ days. Establishing the Sher Wagyu brand has taken decades of commitment, passion and focus and has taken Nick & Vicki around the world, meeting distributors & chefs, participating in trade shows and educating customers and consumers. They now export to over 14 countries, working directly with selected distributors, and have a very loyal customer base in Australia.
- (via www.sherwagyu.com.au/sher-wagyu-story)
MARKETING TIP OF THE MONTH
This month we are talking about HASHTAGS, here are our tips to Instagram hashtag success!
Keep them relevant to the post your sending out
Build a portfolio of hashtags to choose from
Have a variety of hashtags - commonly used and more niche
Look at what you competitors are using
Look at what hashtags are trending
Think about your ideal guest - what hashtags would they be searching?
INDUSTRY AWARDS TO EXPRESS INTEREST IN
Foodservice Australian Chef of the Year - Melbourne 23rd-25th June 2019
Entries close at 5pm on 31 May 2019.