August - Monthly Business Development To Do List
WHAT SORT OF POSTS SHOULD BE GOING OUT ON SOCIAL MEDIA THIS MONTH;
With September just around the corner, let your followers know about any function packages or deals your venue has to offer for the 2019 AFL Grand Final.
The weather remains fairly cold, so promoting indoor fires or heated outdoor areas is still a good idea.
White Night is huge fixture in Melbourne’s winter event calendar. With the city scheduled to be significantly busier throughout the 3 day/night event, it provides a great opportunity to have new guests dine in your venue - so entice them by promoting themed specials or limited time offers.
EVENTS & DATES:
WHAT FOOD RELATED EVENTS DO YOU NEED TO APPLY FOR THIS MONTH;
Restaurant Profits Seminars;
These events are perfect for restaurant owners or managers who are interested in learning a variety of techniques to increase profits at their venue.
The seminar will be conducted in a workshop style and is a fantastic opportunity to obtain tailored advice that is relevant to your restaurants unique situation.
At this restaurant focused event, you will gather to tackle common obstacles faced by other operators in the industry and most importantly - obtain solutions.
27th August - Sun Wah Restaurant, Mordialloc Vic
29th August Mantra Studio, Kitchen & Bar, Yarraville Vic
Click HERE for tickets and further info.
LARGE EVENTS THAT AFFECT YOUR CITY;
Melbourne - White Night;
This year for the first time, over three consecutive nights, Melbourne will undergo a transformation to host White Night Reimagined. From 22-24 August, watch the city come to life with elements of art, performance and an extended food and music program.
August 22nd 2019 - August 24th 2019
WHAT’S IN SEASON;
Beetroot, Broccoli, Cabbage, Cauliflower, Kale, Leeks, Parsnips, Pumpkin, Silverbeet, Spinach, Apples, Avocados, Banana, Grapefruit, Kiwifruit, Lemons, Mandarins, Blood Oranges, Rhubarb.
LOCAL SUPPLIER HIGHLIGHT;
NAME: Richmond Oysters
FOUNDERS: Tony and Nick Anassis
LOCATION: Richmond & Oakleigh
OFFERING: Specialising in Seafood but also offering a selection of other goods via restaurant, retail and wholesale channels.
ABOUT: In 1959, brothers Tony & Nick Anassis established a single fronted retail outlet next to the train line in Church Street Richmond. Whilst one brother shucked oysters and filleted fish for sale to local residents, the other established relationships with pubs and restaurants in and around Melbourne through door-to-door promotion of their wares.
From this humble beginning the small family business has grown to be one of the most respected sea food establishments in Melbourne. Today, Richmond Oysters retains its iconic heritage, continuing to operate from their original location. Wholesale operations are complemented by their retail sea food display, take-away fish’n’chips and a world class restaurant dining experience.
Richmond Oysters enjoys a wholesale client base with much diversity including most Five Star hotel groups and establishments in the CBD and surrounds with many cafes and Hotels throughout the suburbs.
- (via www.richmondoysters.com.au/about)
MARKETING TIP OF THE MONTH - EMAIL MARKETING
Email marketing is an invaluable tool to help spread awareness of your restaurant, to keep your guests engaged and to increase the chances of them visiting again.
When placing phone bookings at your restaurant, it is great practice to ask the guest if they would like an email confirmation. This not only helps with confirming bookings but also helps grow your data base for email marketing purposes.
When sending out marketing content to your email database, be sure to adhere to email marketing restrictions and privacy laws within your country.
Time Out Food Awards 2019
Monday September 2 2019: 6:30 PM - 10:30 PM
Click HERE for tickets.